A rare, original poster from the Boris Karloff horror classic, "The Mummy," is expected to sell for over one million US dollars, a record price for a film poster, Sotheby’s said on Thursday.
One of only three known surviving examples of the original lithographic poster from the 1932 film, the piece set a film poster record more than 20 years ago when it fetched 453,500 US dollars.
The auction house expects it to sell for one million US dollars to 1.5 million US dollars, breaking the auction record for a film poster of 525,800 US dollars set in 2017 by a poster from "Dracula," the 1931 horror film starring Karloff rival Bela Lugosi.
A California collector paid 690,000 US dollars in 2005 for a poster from the German silent film, "Metropolis."
The starting bid is set at 950,000 US dollars and bidding in the online auction is open until October 31.
Designed by Karoly Grosz, Universal studios advertising art director, the poster continues to influence film posters more than 80 years later, Sotheby's said, citing its "vivid, painterly splashes of color, a dynamic composition, and minimal white space."
Movie poster for the 1932 Universal Pictures production "The Mummy" /VCG Photo
The work depicts Karloff in the title role as "The Mummy," with eyes closed and hands crossed over his chest, and Zita Johann, the subject of his desire, in an alluring, red V-necked gown.
Enticing filmgoers, the tagline reads, "It comes to life!"
The poster was exclusively created for movie theaters' promotional purposes and was never made available to the public. It has been featured in a 1999 exhibition at New York's Whitney Museum and will go on display at Sotheby's from October 14 to 18.
"'The Mummy' is one of those early horror movies that really cemented the genre as the type of horror master film that we see today," Sotheby's prints specialist John Maher said in a statement.
Noting the original lithograph's condition, he noted, "you rarely see – in any poster – colors that are as well-preserved as these are."
"This is a really exceptional example, that was such an impactful image, to begin with," Maher said.